The Ford F-Series with Onboard Scales estimates cargo weight in real time and has the ability to indicate capacity three different ways with Vehicle Mode, Scale Mode and Taillights.
My role:
Collaborated with HMI specification team to align UX.
Rendered 3D vehicles and design of Scales. 
Lighting, texturing, positioning and movement of  3D vehicle. 
Delivered detailed animated examples.
Regular reviews with management, leaders and stakeholders.
Final asset delivery.
Ongoing product advancements.


Vehicle Mode

Scale Mode

Day & Night Avatar
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