The Ford F-Series with Onboard Scales estimates cargo weight in real time and has the ability to indicate capacity three different ways with Vehicle Mode, Scale Mode and Taillights.
Role: UI/UX Designer – HMI & 3D Visualization
Worked closely with the HMI specification team to ensure UX alignment across platforms. Designed and rendered high-fidelity 3D vehicle models with a focus on scale, lighting, texturing, positioning, and motion for in-vehicle digital displays.
Key contributions:
• Leading lighting, texturing, and 3D vehicle rendering to support accurate visual representation in digital environments
• Created detailed, animated examples to communicate design intent and motion behavior effectively.
• Collaborated with cross-functional teams, including management, UX leads, and key stakeholders, through regular design reviews.
• Delivered final production-ready assets with a strong emphasis on visual clarity and technical precision.
• Contributed to ongoing product evolution, supporting iterative improvements post-launch.
- Figma Prototype -
- Vehicle Mode -
- Scale Mode -
- Day & Night Avatar -
