Role: Lead UI/UX Designer
Project: Volkswagen/Ford Van Rebadging – In-Vehicle Digital Displays
Project: Volkswagen/Ford Van Rebadging – In-Vehicle Digital Displays
As the sole design lead for all in-vehicle digital display interfaces, I was responsible for delivering a cohesive and production-ready user experience across Volkswagen and Ford platforms.
Key contributions:
• Led end-to-end design for digital clusters and infotainment systems in a multi-brand, rebadging environment.
• Gained advanced insight into the underlying UX architectures of both Volkswagen and Ford to ensure seamless user journeys and brand consistency.
• Held regular working sessions with VW software engineers, HMI leadership, and design teams to align vision and execution.
• Delivered all final production assets, maintaining design quality from concept through implementation.
10-inch Day Display
10-inch Night Display
Digital Cluster
